4.1.2 OUR IDENTITY
The name "U-Save" is definitive of the industry of commercial kitchen equipment supplying and fabrication today. As a well-reputed and established company in the industry, our corporate logo symbolizes the values that we so strongly advocate, put into practice, and believe in. These are the very values that have brought us success and market recognition all these years.
 
Mr. Asmond Teo, Managing Director
   
 
     
     
 
 
 
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THE NAME   THE RED LINE   CHINESE VALUES   THE SEAL
 

 
     
THE NAME  

The name "U-Save" is not only catchy, but also tells our customers exactly what we provide. As a stockist, we carry an extensive array of equipment and we have the actual products in our showroom. Therefore, we sell at a price that no others can match. We pass the savings from being a stockist, straight into our customer's pocket ! Everything you buy, U-Save !

 

   
 
   
THE RED LINE  

The "Red Line" represents two aspects of the business. First of all, we have the word "U-Save" resting on top of the Red Line. Red symbolizes strength and power. When we say "U-Save", we mean it, and you will save because our words rest on strong solid backing of real stocks and strong financial stance.

On the other hand, U-Save never falls below the red line. We are financially-sound and reliable company. For the past 22 years, we have been witnessing consistent growth and performance which elevates us way above the red line of financial crisis.

   
 
   
THE CHINESE VALUES  

 

In the contemporary business environment in Singapore, one can hardly see any chinese words on their logo but U-Save believes in the chinese values of business. This is not an indication of any association with mainland China but rather, the chinese words on it's own has it's own meanings.

The first word, "u" , pronounced YOU, means excellence in mandarin, and is commonly associated with quality. The equipment we supply is of quality without any doubt.

The second word, "" pronounced SHENG, means victory in mandarin. U-Save logo and seal is a symbol of victory.

While the words bears it own meaning, it is a chinese belief that one should never forgot his roots and always remembers those who have provided help and support. The management of U-Save sincerely appreciates the support of suppliers and relationship with loyal customers all these years. The very success of our organisation is attributed to these people we have met along the way.

   
 
   
THE SEAL  
The U-Save Seal is a seal of trust, quality and victory. Just like how many chinese seals represent a signature, or approval of important matters in olden day china, the U-Save Seal is a symbol of reliability and victory.
   
   
     
     
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